Unfrosted is a corporate comedy, a fictionalized version of the origin of Pop-Tarts, co-written/directed/starring Jerry Seinfeld.
Seinfeld is stiff, wooden, and wholly unreal in this sad, dated, painful movie in-line with the recent baffling trend of product based biopics(see Air, Blackberry, The Beanie Bubble et al). The cast is filled with star-level cameos but none are particularly fun, funny, or have much bearing on the negligible story the script contains. The sole exception is Hugh Grant as Thurl Ravenscroft, frustrated Shakespearian actor working as Tony The Tiger, but even then he is, in essence, just reheating his Paddington 2 character.
Quite frankly Unfrosted is embarrassing, the humor is obvious, dated, and ineffective. The "narrative" is contrived and fumbling, and there's an undeserved, out-of-touch, boomer smugness that permeates the whole endeavor that is insulting. Seinfeld, during his ill-advised promotional tour for the movie, stated the movie business "is over" which is interesting because one this movie is terrible and two this is the first movie he's ever made. And he's not inaccurate his movie business is most assuredly over. Ultimately Seinfeld's career, outside of the 90's, has very little impact or legacy and this extremely belated prepubescent attempt at a freshman feature underscores that fact.
To quote the late great Roger Ebert- I hated this movie. I hated, hated, hated this movie.
Currently streaming on Netflix.
Don't See It.
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