Graffiti 180

REI just announced they'll be closed on Black Friday, one of the biggest shopping days of the year, and are urging people to Opt Outside. A fine sentiment but all the media attention and REI's carefully cultivated response make it appear to be, at least partially, a publicity stunt.

"You work with people who are obsessive about shopping, obsessive about owning things and buying things, like this purchase is going to make them happy. And you want to say to them, 'You know, no amount of real estate is gonna fill that void.'" -David LaChapelle

"Whoever said money can't buy happiness simply didn't know where to go shopping." -Bo Derek

"Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice." -Anita Roddick